How
can we as Designers support the users to become active makers and so
encourage a change in the industry? It is of major importance to
understand and follow up with the consumers motivation to get
involved. Different key enablers to involve a broader majority, need
to be discovered.
If the entry level is easy to reach, consumers tend to be more
willing to participate. By offering achievable goals, the fear of
mistakes can be reduced as well. Co-design and participatory design
offer the user the opportunities to customise and change the products
according to their wishes. Those design practises aim for designing
products together with the user. This gives a new perspective to the
current economical system, and challenges it through “greater
democracy, improved empowerment and less domination(Fletcher and
Grose, 2012, 144).” In the best case scenario, those products allow
to be developed over time, living with their owner. Consumers cannot
engage deeply with artefacts where there is no growth, no change, no
narrative and only predictability(Chapman 2006, 128).” One of the
only ways to design sustaining products, is to accept and work with
the constant change in consumers desire. Products have to be designed
in a way they adapt and are able to reflect the current feeling and
mood of their owner. Products that are update-able and made for
multi-purpose, like the Self-couture garments/bedding by Diane
Steverlynck, offer new spaces for designers to become creative
(http://www.dianesteverlynck.be/). Steverlynck's project shows how a 3-layerd bedding can be with the help of buttons be transformed into a dress, blouse and woolen cape. Garments that are modular, and can be refashioned according to the
owners daily wardrobe, are more likely to sustain according to
consumers fast changing desires (Flechter and Grose, 2012).
One step of 3, transforming a bedding sheet into a dress. Image from www.dianesteverlynck.be |
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